LEGO immersive experience
Systems for a digital encounter that appeals to the builders in all of us
For decades, LEGO has been breaking the mold for how to market to an ever-growing loyal fan base. So when it came to reimagining LEGO’s product pages, we had to create design systems that reflected the playful, captivating experience for which the LEGO universe is known.
Sliders
Seemingly boring interactions can be used in exciting ways. These sliders switch
between various stages, past and future, or detailed before-and-after specifications.
Cinematic GIFs
By superimposing models in dramatic environments, we spark imagination and aspiration.
Feature explorers
In-depth features can be explored by clicking on selected points to discover set activation.
Parallax 3D
Deep dives are enabled through scrolling and viewing how bricks collect into a build.
A rich, immersive storytelling approach that stimulates the imagination