Microsoft Azure Space
Crafting a unique identity within larger corporate multi-layered corporate brand systems.
Transforming complex concepts into a clear brand identity
The team behind Azure Space first approached us with a clear mandate. They needed to turn complex diagrams and presentations into something more comprehensible and visually striking.
It soon became apparent that Azure Space needed more than infographics and presentations. They needed a unique and ownable identity that still living comfortably in the Azure brand family.
Establishing a voice within a larger ecosystem
Collaboration and iteration are arguably the mostcrucial aspects of building a brand. So, we employed a workshop model, comprised of key stakeholders, to determine tonal and visual direction.
Once our rules of the road were established, we explored multiple different directions, stress- testing our executions for higher brand alignment every step of the way.
Finding our visual tone of voice facilitated the transformation of Azure Space from being merely an extension of a line of business to a recognizable,compelling sub-brand of its own.
Redefining the space narrative
We were able to build a differentiating brand platform for Azure Space that seamlessly aligned with the parent Azure brand and the higher Microsoft corporate identity. Our engagement with the Azure space team was expanded as a result, and we built multi-screen media for their debut at the Space Symposium as well as completely redesigning their web presence.