Acer: eCommerce & Production
Delivering creative at scale, without sacrificing quality
Acer required a steady stream of creative assets to support ongoing eCommerce initiatives and quarterly paid media campaigns across multiple products, audiences, channels, and partner ecosystems. The work demanded more than creative execution.
Every asset needed to comply with brand standards, platform specifications, partner requirements, legal disclaimers, and product accuracy guidelines, all while meeting rigorous production deadlines. Weekly eCommerce content and large-scale paid media campaigns required a highly organized approach to creative development and delivery.
Rather than treating creative production as a series of isolated requests, we built systems, templates, and workflows that created consistency and efficiency at scale. This operational foundation allowed the team to manage a high volume of assets while still creating engaging content tailored to each audience and platform. By establishing repeatable processes, we created room for creativity within highly structured production environments.
The team supported a broad mix of asset types, including:
Web banners
Email campaigns
Affiliate newsletters
Search ads
Paid social content
Organic social content
Multi-channel campaign creative
Every deliverable was developed to align with Acer brand standards while accommodating the specifications and requirements of retail partners, media platforms and partner stakeholders
What began as creative production became an engine for consistent brand performance. The work demonstrated how a small, integrated creative team can reliably support enterprise-scale marketing operations. By combining strong creative thinking with disciplined production systems, we helped Acer keep every channel current, engaging, and aligned, day after day.
98.5% 54% 1,600+
on-time creative delivery
increase in ad hoc requests delivered
unique creative assets annually