Microsoft Canada: Viva

Introducing the future of work to a discerning audience

When tight timelines and budgets demanded high-quality visuals and storytelling without the use of stock footage, we turned to a new method of visual storytelling, curating and manipulating photography from Microsoft and other sources. We crafted a brief animated video with parallax motion to create depth and engagement. Animated user experience snapshots were seamlessly integrated into geography, explaining and reinforcing Microsoft Viva’s value proposition for a new audience.