Zipfizz: Brand Refresh
For more than 20 years, Zipfizz had built a devoted following around its energy and wellness drinks. But in an increasingly crowded category, inconsistent branding, familiar wellness positioning, and a focus on an older audience were making it harder for the brand to stand out. Zipfizz needed a refreshed identity that could broaden its appeal without losing the personality people already loved.
Making wellness a little less serious
We repositioned Zipfizz around a simple idea: everyday wellness for people who don’t take themselves too seriously.
It was a space that felt true to Zipfizz values while giving the brand an opportunity to break away from the conventions of the category. We translated that positioning into a bright, vibrant brand world with a clear point of view and the flexibility to connect with a wider audience.
A vibrant, unified brand expression
We brought the new positioning to life through a unified brand system designed to make Zipfizz recognizable wherever people encounter it.
From advertising and social to packaging and beyond, the system gives the brand a consistent visual and verbal foundation while leaving room for the energy and personality that make Zipfizz distinctive.
The result is a more memorable brand built to stand out in the category and connect with the next generation of Zipfizz fans
