Predator Gaming

Working within an established global campaign to maintain brand consistency in the North America region

Graphic of black background with blue and green lines
Graphic of blue, green, white, and black circles
The Predator Brand logo

When working within the boundaries of an existing campaign, our team takes great care to ensure total consistency across all assets we create. Our first step is a holistic evaluation of all assets from the existing campaign. This includes brand guidelines, existing finished assets, source files, brand assets (typefaces, logos, photography, graphics), and campaign playbooks.

Graphic of a computer keyboard

Ideally, we gain access to a brand portal that contains all key assets. After intake, we prefer to meet with key stakeholders who are familiar with the master brand campaign to gain further clarity and align on best practices. All creative is reviewed against campaign guidelines to ensure consistency.

A girl wearing a jacket standing in the street at night
A collection of images cars and buildings at night
A group of people in the city at night standing in front of the predator brand product range

Our ongoing work for Acer’s Predator gaming brand is a prime example of this approach. The global master brand campaign is defined by Acer’s headquarters and disseminated to regional agencies. Designit leverages the master brand campaign and updates language and imagery for the needs of our region across video, display, advertising, and social.

Paid and social media

A screenshot of a cellphone depicting a social media carousel for the Predator brand

Experiential

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