Pluralsight
”Shoulda Seen It Coming”
Reaching the ever-elusive tech audience in an authentic way
Pluralsight wanted to reshape perception of their brand and grow awareness of it. Our strategic work was built around truly understanding the desires of tech workforce leaders and practitioners and mapping those desires to solutions that matter. This meant deep research and rapid collaborative ideation realized through a workshop model.
The tech/developer audience hates traditional advertising—like, a lot. This meant that to land our message, we had to reimagine what a campaign could look like. Working closely with the client team, we came up with a mockumentary series that was both ridiculous and relatable. Each episode championed one of our core RTBs without the audience feeling like they were watching a commercial—which was exactly the point.
With ten episodes throughout two seasons, the “Shoulda Seen It Coming” series has become Pluralsight’s most successful campaign. The stories and creative resonated with the audience and showcased the brand and its benefits in a whole new light. See more at pluralsight.com/vision.
“The experience that I’ve had over two years of working with Designit is like ... I’m working with great people. I trust them with my brand, I trust them with my money, and it’s a partnership that is empathetic, is adaptive, and is fun. To see that play out and how intricate and nuanced [the work] is, really speaks to the level of craft and intentionality that this entire team shows. And the success that we’ve seen, it’s why we’ve maintained the relationship.”
Adam Gunn
SVP of Brand, Pluralsight
1.1M
clicks
Results
28.5M
video views
309K
page sessions
309M
impressions
Season 1, episode 1: “Cloudship Enterprise”
Season 1, episode 2: “Wheel of Misfortune”
Season 2, episode 2: “Uncanny Valley”
Season 2, episode 4: “Enter San Ban”
Paid media advertising
Paid media advertising
